Description

“Building a Purposeful Business” presents a comprehensive framework for creating and sustaining a successful small business enterprise. Author Ted Hood delivers practical insights grounded in real-world experience, addressing the fundamental challenges that entrepreneurs face when transitioning from corporate environments to independent business ownership.

The book is structured into four progressive sections: Foundations, Avoiding the Pitfalls, The Power of Concentration, and Operating a Home-Based Business. Each section builds upon core principles while providing actionable strategies for implementation. Ted Hood introduces the concept of the “deadly toos” – common behavioral patterns that undermine business success, including excessive emotional involvement, over-identification with the enterprise, and inadequate leverage of resources.